I followed the Automotive Electronics stackexchange when it was in its infancy (it was subsequently closed), and we had the same issue in the definition - Non-engineers/developers/hackers read "electronics" and think consumer products - We wanted "Automotive Electoronics Development. See the Google cache for the conversation.
When I hear the word "Electronics", I think of PCBs, solder, wire, and ICs - The things which an electronics engineer works with. When my sister hears the word "Electronics", she thinks of cell phones, iPods, computers, and televisions - the items which are in the "Electronics" section of the local department store. People who don't think like us are in the majority, and cannot be depended upon to read the FAQ or previous questions to determine if their question was on-topic. Therefore, I think that one of the following words:
needs to be in the name.
Imagine if StackOverflow was called "Computer Programs and Operating Systems". - They'd be flooded with questions about how to use and where to buy software. Just because their membership is composed of computer programmers who think of code and compilers when they read the title doesn't mean that the average Googlenaut will.
Edit: I enjoyed Chiphacker, but I'd like the site to attract experts, and I think that using the word 'Hacker' could (1) discourage professionals and (2) cause problems for some corporate firewalls.